The second website
that I decided to research was the website for the TV Channel BBC Three. BBC Three shows programming that appeals to teenagers and young adults.(http://www.bbc.co.uk/bbcthree/) The website uses the colour schemes attributed to the channel's logo, and recent TV advertising campaigns for the channel pr
ovide the base for the images of birds, trees, buildings, and tubing. The website itself is very much centred on the programming available on the channel. .There is a schedule with thumbnail pictures supplied at the top of the page, as well as a full schedule available via the navigation, which, similarly to the Bliss website, is also located at the top of the page.
There is also a working countdown counting the amount of time until the channel goes live for the night.
There are clips available of the TV shows, as well as entire episodes available via the BBC's iplayer system. There is slso a blog discussing the different programming which can be reached via various links to posts on different shows throughout the homepage.
This screenshot shows another portion of the BBC Three homepage. This part of the homepage contains links to pages containing details of the TV shows on the channel and a 'Find us on the web' section which links to Facebook, Twitter, and YouTube to increase the interactivity. Promoting TV channels through the use of social networking sites etc. can be affective because the target audience in this case are young people who would use social networking sites regularly; this would mean that the target audience would be more aware of the TV channel throughseeing it on Facebook, Twitter, etc. The links are accompanied by pictures from some of the TV shows in order to make it more visual. I like the way that the sections on the portion of this homepage are separated into boxes as I feel it gives a clear definition of what each section is.Unlike the Bliss site, the BBC Three site is firmly focussed on one subject - that of it's programming. Bright colours are used throughout, primarily the purple and pink of it's logo, although there is also a lot of blue used.
At the very bottom of the page there are links to other BBC channel websites as denoted by their logos.
A very good analysis of the BBC Three website. You have alluded to branding - in how the logo and its colours are used in the website and have also mentioned the use of social networking - how do you think social networking sites help with the promotion of the channel and its programmes?
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