I have been analysing newspaper advertisements as part of my research into this medium. My first analysis is of a 'pets at home' advert from The People newspaper. I am aware that my advert would be for a TV channel rather than a shop, but feel that broad research into newspaper advertisements would be of most benefit.
The pets at home advertisement takes up one full page of the newspaper and exhibits several of the features typical to newspaper advertisements.The logo at the top of the page makes the brand easily identifiable, and the continuation of the logo's colour scheme to the whole advert increases the impact. The green also stands out well against the white.Persuasive language is used throughout the advertisement, including phrases such as 'great value,' 'what's best for them,' and 'specially trained people,' all of which have positive connotations and are designed to make the audience feelthat the company care sbout them.
As well as this, factual information is also given to provide potential customers with answers to any questions that they would ask. The slogan 'where pets come first' is used in conjunction with the logo, and a pun ('top dog for pet care') is also used to make the advertisement more memorable.
The images used are of animals and of the products on offer, there are images of different types of animals such as lizards and fish etc. in order to confirm the claim that they cater for 'every kind of pet.'
A good analysis - but you are right in that it's not really connected to your task.
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